Web Design & Development
Why Good Web Design is Important
There has never been a more critical time for good web design, especially as we find ourselves in this global-socially-distanced-everything-virtual pandemic. Strong branding and polished web design have always been important factors of a successful digital marketing campaign, this has not changed. The difference now is that we are seeing businesses being forced to explore new and unique ways to reach their audiences. As a result, we are finding out just how much of an impact good web design can have.
According to Google, it only takes users 50 milliseconds to form a first impression of your website – and that first impression can have a ripple effect on a multitude of marketing efforts. A strong website design can set the first impression for visitors, benefit SEO campaigns, help build trust, encourage users to convert, allow brands to stand out among competitors, bolster PPC campaigns, and so much more.
4 Ways a Well-Designed Site Affects a Business:
Whether you’re looking to upgrade, rebuild, or start from the ground up on your current website, we can help you get where you are going. Our developers and SEO experts can create a tailor-made website to drive traffic and match your messaging and brand while delivering on your company’s business objectives. A thoughtful and well-crafted website can impact your business and it is worth the investment to have a beautifully responsive website designed for your business. Take a look at some elements that are a must in a good web design. If you think it’s time to upgrade your website, check out our portfolio of past work from the creative team at The Lazarus Group LLC, and be sure to reach out to us today for a custom website consultation – we’d be happy to take your site to the next level.
1. Good Design Sets the First Impression
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As we said before, the time it takes a visitor to assess aesthetics and make a conclusion about your site is extremely fast – so you want to make it count. When a user lands on a site, good design can make them feel something. If the site looks modern, offers bright colors, and is well organized – it’s welcoming in visitors and encouraging them to stick around for a while. If the site is dark and cold with outdated graphics and extremely confusing navigation – why would anyone be inclined to continue on through the site?
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First impressions are important, potential customers are visiting your site and are looking to get to know your business, if you get off to a bad start due to an unprofessional-looking page with zero design consideration, trying to convince users to stay on the page to learn about your offerings is going to be quite difficult. Think about how much money can be put into PPC campaigns, or the effort put into building out content over long-term SEO campaigns, just to get visitors to your page. Don’t waste your money or time by bringing visitors to your site only to have them leave. In fact, according to Adobe, “38% of people will stop engaging with a website if the content/layout is unattractive”. Just think about how many potential customers and dollars you could be missing out on just by having poor visuals.
2. Builds Trust in the Brand
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Along with making a strong first impression, a well-thought-out and designed website build trust in your brand and in your company amongst visitors. Having strong, clean, and engaging visuals with consideration for user experience and your audience are all ways your website’s design can build trust within your audience and potential customers.
If a site looks outdated, is not easy to follow, or looks to confuse or deceive the audience will not trust the information on the site. Consumer trust will be lost, and the chance of getting a user to convert or return drops drastically. A clean and simple web design can go a long way to reflect an open and transparent brand with nothing to hide. Guiding a user through the site with clear headings and call-to-action statements and buttons leaves the user feeling taken care of and can help build and enhance that trust.
3. Bolster SEO Campaigns
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Google recently announced an update to search ranking signals that will have a dramatic impact on which websites will show up in the top ten search result positions. The announcement declared that they will consider the “Core Web Vitals” of a webpage as a ranking factor beginning in 2021. If you are doing any sort of search engine optimization efforts to your website, you know there are important SEO factors to consider and now Google is acknowledging 3 very important metrics to pay attention to – and they all can relate back to your website design.
4. Stand Out From Competitors
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Having a responsive website – meaning a site that will dynamically change and alter its appearance depending on the size or orientation of the device or screen it’s being viewed on – is simply a non-negotiable part of web design in 2020. If you want to not only compete with your competitors but stand out amongst the crowd, your site needs to be dynamic and thoughtfully designed. Strong branding and consistent use of fonts, colors, and creative layouts can easily make you stand out and surpass your competitors and demonstrate professionalism in your company.
