Social Media Marketing
Social media is an online platform for people, groups, and organizations to communicate, share and collaborate. Individuals use it to keep in touch with friends, while organizations use it now to promote their businesses, branding, and create new customers.
4 Key Pillars of Social Media Marketing
01
Strategy Building
We do extensive research to find the best type of content for your business to share with your audience.
02
Planning and Publishing
We examine your business and determine the exact text, as well as the creative designs to accompany it and decide which are the best channels to publish it on.
03
Measure Engagement
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04
Examine Analytics
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The Functional Building Blocks of Social Media Marketing
Understanding the functional building blocks of social media marketing will help you
design the most effective strategies and campaigns. These include:
01.
The identity of your customer.
The best way to identify your ideal customers is to create a profile—a buyer or customer persona—a fictional representation of them. The key is to be as specific as possible.
02.
Understanding audience conversations.
Identifying your audience allows your business to focus marketing efforts and dollars on the groups that are most likely to buy from you. That way, you are generating business leads in an efficient, affordable manner.
03.
Gauging the pattern of content exchange and distribution.
Engagement is, by far, the most important social metric of all. This measures how people are interacting with your brand and content across all social networks. Engagement measures the actions taken on your posts, tweets, and stories.
04.
The presence of your audience and their connected networks.
Connecting to your audience will allow you to understand their reactions, wants, and needs. Since many audiences are constantly changing, it's a great idea to get connected and stay connected with your audience.
05.
Understanding user relationships.
Relationship Marketing is a strategy of Customer Relationship Management (CRM) that emphasizes customer retention, satisfaction, and lifetime customer value. Its purpose is to market to current customers versus new customer acquisition through sales and advertising.
06.
Reputation building to gain trust
Reputation marketing is the process of managing and influencing consumer perception of a brand or business. The goal is to highlight the positive qualities of the brand and promote these in a way that converts leads and shoppers into customers.