Social Media Marketing
Social media is an online platform for people, groups, and organizations to communicate, share and collaborate. Individuals use it to keep in touch with friends, while organizations use it now to promote their businesses, branding, and create new customers.
4 Key Pillars of Social Media Marketing
01
Content Creation & Curation
Crafting engaging, relevant, and visually appealing content tailored to the target audience. This involves developing a consistent brand voice and message across all platforms.
02
Audience Engagement & Community Building
Actively interacting with followers through comments, messages, and posts to build a strong, loyal community. This also involves listening to feedback, addressing concerns, and fostering meaningful conversations.
03
Paid Social Advertising
Leveraging paid ads on platforms like Facebook, Instagram, LinkedIn, and Twitter to drive targeted traffic, increase brand awareness, and promote specific services or campaigns.
04
Analytics & Performance Tracking
Monitoring key performance indicators (KPIs) such as reach, engagement, and conversion rates to assess the effectiveness of social media efforts. This allows for continuous improvement and strategy optimization.
The Functional Building Blocks of Social Media Marketing
Understanding the functional building blocks of social media marketing will help you
design the most effective strategies and campaigns. These include:
01.
The identity of your customer.
The best way to identify your ideal customers is to create a profile—a buyer or customer persona—a fictional representation of them. The key is to be as specific as possible.
02.
Understanding audience conversations.
Identifying your audience allows your business to focus marketing efforts and dollars on the groups that are most likely to buy from you. That way, you are generating business leads in an efficient, affordable manner.
03.
Gauging the pattern of content exchange and distribution.
Engagement is, by far, the most important social metric of all. This measures how people are interacting with your brand and content across all social networks. Engagement measures the actions taken on your posts, tweets, and stories.
04.
The presence of your audience and their connected networks.
Connecting to your audience will allow you to understand their reactions, wants, and needs. Since many audiences are constantly changing, it's a great idea to get connected and stay connected with your audience.
05.
Understanding user relationships.
Relationship Marketing is a strategy of Customer Relationship Management (CRM) that emphasizes customer retention, satisfaction, and lifetime customer value. Its purpose is to market to current customers versus new customer acquisition through sales and advertising.
06.
Reputation building to gain trust
Reputation marketing is the process of managing and influencing consumer perception of a brand or business. The goal is to highlight the positive qualities of the brand and promote these in a way that converts leads and shoppers into customers.